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REGAIN
;TRADITIONAL MARKET
RENOVATION PROJECT

2017. 07

Proposal, individual
Hanyang traditional market, majo-ro 17, seongdong-gu, Seoul

The purpose of regain project is revitalizing hanyang traditional market which is located near by Hanyang university, in wangsimni.

01 original mass
02 circulation
03 open space
04 stacking
05 void and solid

Hanyang market was too closed and it had no space for people to communicate. To solve this problem, I looked at the relationship of people to market.

There are 3 kinds of people in market, students, merchants and residents. The issue is providing connection spots on the points of intersecting circulations of three grougs. I suggest a singular builing with a big void in the center. The open void space acts like a communication space and translated to a knot which connect people space.

roof

2f
open kitchen cooking class dining space restroom

1f
grocery shops green space resting spacerestaurat

b1
student studio dining space office main plaza

SAMDASOO
ISOLATED ISLAND SPA
; SAMDASOO BRAND SPACE

2017. 12

proposal, individual
Samdasoo spa, 235 iteawon-ro, Yongsan-gu, Seoul, Korea

SAMDASOO brand identity is deeply rooted in JEJU island.
From majestic nature to the way of life in jeju.

One of the most impressive characteristic of ‘JEJU’ is purity of huge basalt. When you visit Jeju island, you can appreciate wonderful mass of basalt and you can enjoy the same atmosphere in here.

Samdasoo spa is located on the side of iteawon-ro, Yongsan-gu, Seoul, which connects Han-nam dong and Iteawon.

Samdasoo spa has dynamic ground condition. There is a cliff behind the building and this condition provides nice scenery to visitors.

Isolated Island
prince of wales island qld > composition viii the cow (1918) by theo van doesburg

The design concept of samdasoo space is isolated island.
The ‘Isolated island’ is translated to the floor plan which has three characteristics, Independence, Emptiness, and Scale.

A isolated island is translated to floating mass which is put on the edge of cliff. And

Paper-membrane folding process

So, we tried to use membrane architecturally. This is process of wrapping. A membrane was just a surface originally. And we cut that membrane and made more edge condition, then 2dimensional surface became 3dimensional wrapper. One surface is used to horizontal plaza and vertical façade in the same time.

ISOMETRIC

FLOOR PLAN

Then, We focused on the difference between wrapped surface and unwrapped surface. The front and back façade is wrapped by solid membrane. But, the left and right façade is exposed because they are unwrapped. This is result of consideration of many windows and openness of side facades

’A CANAL LOCATED IN JEJU ISLAND’ is translated to narrow stairs.

‘A CAVE LOCATED IN JEJU ISLAND’ is translated to ovservation deck.

’STARS ON JEJU’S SKY’ is translated to ceiling.

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SAMDASOO
;ISOLATED ISLAND
REBRANDING DESIGNWORKS

2017. 12

proposal, individual
Samdasoo spa, 235 iteawon-ro, Yongsan-gu, Seoul, Korea

The brand identity of SAMDASOO spa is rooted in JEJU, and design concept is ‘Isolated island’.
Calm and Pure atmosphere is translated to grid and greyscale.

new package design _

Samdasoo brand color _

New brand color _

Dark grey-blue
CMYK | 62 50 63 2, RGB | 117 121 100

Dark green
CMYK | 27 18 33 0, RGB | 197 199 174

Light grey-blue
CMYK | 15 39 76 0, RGB | 220 167 74